by Stellar Digital Solutions LLC | Sep 28, 2025 | PPC
Why Campaign Structure Matters In this blog post we’re discussing Google Responsive Search Ads aka “RSA’s” or just “Search Ads”. When it comes to Google Search Ads, structure is about keeping things neat and orderly. Not so that...
by Stellar Digital Solutions LLC | Sep 28, 2025 | PPC
Understanding PPC Advertising Pay-Per-Click (PPC) advertising is a digital marketing model where advertisers pay a fee each time someone clicks on their ad. Rather than earning traffic organically, PPC allows businesses to buy visits to their site. It’s most commonly...